About

About Me

I’m Muhammad Abubakar Muhammad, a detail-oriented Data Analyst passionate about turning raw data into meaningful insights that drive impactful decisions. With hands-on experience in tools like Power BI, SQL, Python, and Tableau, I specialize in data visualization, statistical analysis, and process optimization.

I’ve had the privilege of working on diverse projects, from market research and venture capital deal sourcing to digital content management. My professional journey has been defined by a commitment to excellence and a focus on delivering actionable results, whether it's analyzing complex datasets or creating engaging digital content.

Beyond my technical expertise, I value collaboration, innovation, and continuous learning. My educational background in Computer Science, complemented by certifications in data analytics and fintech, has provided me with a solid foundation to tackle complex challenges in today’s data-driven world.

When I’m not immersed in data, you’ll find me exploring creative avenues through design, staying updated on tech trends, or sharing my insights with others. I’m excited to connect and explore how we can collaborate to create meaningful impact together.

Let’s build the future with data!

Work experience

PRIMER AFRICA. Abuja, Nigeria.

Data Analyst May2024 - Present

Collaborating with a team to redefine investment approaches across Africa by integrating data-driven insights with a focus on societal structures and economic realities unique to the continent.
Conducting in-depth socioeconomic analyses and creating visualizations that support investment strategies aimed at minimizing business failures and revitalizing investor confidence.
Analyzed Primer Africa's social media handles and created a dashboard to extract insights on audience engagement, identifying key areas to emphasize for building a stronger online presence and brand awareness.

IGNITE XL VENTURES (Via Extern) Remote, Online.

VC Deal Sourcing Internship February 2024 - March 2024

Conducted market research for potential investment opportunities in the fintech and healthcare sectors, identifying startups with high growth potential. This led to the sourcing of three high-quality deals, one of which resulted in a successful Series A investment.
Analyzed over 50 startups in emerging technology sectors, assessing their financials, market positioning, and scalability for a venture capital client. Provided detailed reports that directly influenced investment decisions, resulting in a 20% increase in the deal pipeline.
Collaborated with senior partners to develop criteria for screening early-stage startups, leveraging data from pitch decks and industry reports.

NATIONAL MARKET RESEARCH GROUP (Via Extern) Remote, Online.

Market Research Intern February 2024 - March 2024

Conducted thorough market analysis for a fintech client, focusing on identifying industry trends, customer preferences, and competitive dynamics. Delivered insights that helped the client pivot its product strategy, leading to a 15% increase in user acquisition.
Collected and analyzed data for a consumer goods client using surveys, interviews, and focus groups to understand changing customer behaviors post-pandemic. This research contributed to the development of a new product line that increased sales by 20% in its first quarter.
Assisted in developing marketing strategies for a retail client by leveraging data from internal research and market trends, enabling them to target a previously untapped segment and increase market share by 10%.

CERTIFICATIONS

Google Data Analytics Professional Certificate

Completed a comprehensive program covering data analysis, visualization, and SQL, equipping me with the skills to turn data into actionable insights.

Alx Ai Career Essentials

Completed a program focused on AI fundamentals, machine learning, and the application of AI in various industries, preparing me for the evolving field of artificial intelligence.

igniteXL Ventures Externship

Remote externship focused on venture capital and investment analysis, covering VC deal sourcing, market research, and revenue projection.

CFI: Fundamentals of Credit

Explored the fundamentals of credit, including loan types, interest structures, collateral security, and amortization schedules. Gained insights into the 5 Cs of Credit framework, key financial ratios, and tools for evaluating creditworthiness. Certificate attached below.

Ignite XL Market Research Externship

Gained hands-on experience in policy and market research, focusing on identifying key policy influencers shaping industry standards and societal expectations. Conducted in-depth profiling of influential entities impacting NRG's operational sectors and synthesized findings to highlight top influencers. Certificate attached below.

CFI : Corporate Finance Fundamentals

A course covering key corporate finance concepts, including investment banking, equity research, private equity, and financial planning. Gained foundational knowledge essential for navigating high-powered finance careers.